Digital Marketing Roadmap | Vijay Reddy

Digital Marketing Roadmap

Beginner to Advanced · 4–6 month journey vijayreddy.in

🧩

Phase 1: Foundations

Beginner
Module 1

Introduction to Digital Marketing

  • What is Digital Marketing?
  • Traditional vs Digital
  • Digital Marketing Ecosystem
  • Career Opportunities & Roles
Module 2

Marketing Fundamentals

  • What is Marketing & Branding?
  • Consumer Behavior
  • STP (Segmentation, Targeting, Positioning)
  • Customer Journey & Funnels
Module 3

Website Basics

  • How Websites Work (Domain, Hosting, CMS)
  • Types of Websites (Blog, E-commerce, Portfolio)
  • Introduction to WordPress
  • Website Structure & UX Basics
🎯 Outcome: Clear understanding of marketing + digital landscape
🔍

Phase 2: Search Engine Optimization

SEO
Module 4

SEO Fundamentals

  • What is SEO & How Search Engines Work
  • Types of SEO (On-page, Off-page, Technical)
  • Google Ranking Factors
Module 5

Keyword Research

  • Understanding Search Intent
  • Short-tail vs Long-tail Keywords
  • Keyword Research Tools (Free & Paid)
  • Competitor Keyword Analysis
Module 6

On-Page SEO

  • Title Tags & Meta Descriptions
  • Header Tags (H1–H6)
  • URL Optimization
  • Internal Linking
  • Image Optimization
Module 7

Technical SEO

  • Website Speed Optimization
  • Mobile-Friendliness
  • Indexing & Crawling
  • XML Sitemap & Robots.txt
  • Core Web Vitals
Module 8

Off-Page SEO

  • Backlinks & Link Building
  • Guest Posting
  • Local SEO Basics
  • Brand Mentions
🎯 Outcome: Ability to rank blogs & websites on Google
📢

Phase 3: Social Media Marketing

SOCIAL
Module 9

Social Media Basics

  • Role of Social Media in Marketing
  • Platform Overview (Facebook, Instagram, LinkedIn, X, YouTube)
Module 10

Content Strategy

  • Content Types (Reels, Posts, Stories, Shorts)
  • Content Calendar Creation
  • Hashtag Strategy
  • Copywriting for Social Media
Module 11

Platform-wise Marketing

  • Instagram Growth Strategy
  • Facebook Page Optimization
  • LinkedIn Personal & Company Pages
  • YouTube Channel Setup & SEO
🎯 Outcome: Ability to grow organic social media pages
💰

Phase 4: Paid Advertising

PAID ADS
Module 12

Paid Ads Fundamentals

  • What is Paid Media?
  • CPC, CPM, CPA Explained
  • Funnels & Conversions
Module 13

Google Ads

  • Google Ads Account Setup
  • Search Ads
  • Display Ads
  • YouTube Ads
  • Keyword Match Types
  • Conversion Tracking
Module 14

Meta Ads

  • Business Manager Setup
  • Campaign Objectives
  • Audience Targeting
  • Creatives & Ad Copy
  • Retargeting & Lookalike Audiences
Module 15

LinkedIn Ads

  • LinkedIn Ads Overview
  • Lead Gen Ads
  • B2B Targeting
🎯 Outcome: Ability to run ROI-focused ad campaigns
✍️

Phase 5: Content & Email Marketing

CONTENT
Module 16

Content Marketing

  • Blogging Strategy
  • SEO Content Writing
  • Content Distribution
  • AI Tools for Content
Module 17

Email Marketing

  • Email Marketing Basics
  • Tools Overview
  • Lead Magnets
  • Email Automation & Funnels
🎯 Outcome: Ability to convert users through content
📊

Phase 6: Analytics & Tracking

DATA
Module 18

Google Analytics (GA4)

  • GA4 Setup
  • Traffic Sources
  • User Behavior Analysis
  • Conversion Tracking
Module 19

Google Search Console

  • Performance Reports
  • Indexing Issues
  • Core Web Vitals
Module 20

Tracking & Pixels

  • Meta Pixel Setup
  • Google Tag Manager Basics
  • Event Tracking
🎯 Outcome: Data-driven decision making skills
🤖

Phase 7: AI & Automation

ADVANCED
Module 21

AI in Digital Marketing

  • AI Tools Overview
  • ChatGPT for Marketing
  • AI for Ads, SEO & Content
Module 22

Automation

  • Marketing Automation Concepts
  • CRM Basics
  • Zapier & No-Code Tools
🎯 Outcome: Productivity & automation skills
💼

Phase 8: Career & Portfolio

JOB READY
Module 23

Portfolio Creation

  • Personal Website
  • Case Studies
  • Real Projects
Module 24

Interview Preparation

  • Digital Marketing Interview Questions
  • Resume Optimization
  • Freelancing vs Job Paths
🛣️ How to Use This Roadmap
📌 Follow modules in order – each builds on the previous
💻 Practice with real websites – start a blog or offer help
🆓 Use free tools first – GA4 demo, keyword planners
📂 Build projects alongside – portfolio matters
📌 Recommended Duration: 4–6 Months
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